Ulrika Runius began her creative career in the music industry and slipped over to fashion creation via studies at Beckmans School of Design. Most recently, she came from a job at H&M. Music plays an important role in her creative process and Ulrika has designed stage clothes for several different artists, but discovered that she was drawn to the accessories rather than the garments.
-Fashion is exciting because it reflects time, but jewellery lasts longer and you wear it wear it closest to the body. There is a very strong symbolism in that, she says.