OUR STORY
A Swedish jewellery house rooted in Scandinavian simplicity, timeless design, and contemporary signatures.

founded in 2006 by Cathrine and Hans Edblad with a vision to create thoughtfully designed jewellery for everyday life.

From our design studio in Stockholm, we create fashion jewellery for the everyday life - considered pieces designed to tell stories and transform moments into memories. 

Striking a balance between modern and classic, our jewellery captures the essence of Swedish minimalism and timeless design. Every piece is created in Stockholm by our head designer Karin Fritz, together with our dedicated design team.