Heart to Heart
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For over a decade, Edblad’s Helping Hand initiative has transformed design jewellery into a force for good, raising millions of Swedish kronor for charitable causes. This year, Edblad is proud to support Plan International in their mission to empower girls through education and equal rights.
From September of 2025 through to September 30th 2026, Edblad will donate £5 per sold piece from this year’s Helping Hand series to Plan International in support of their work for the rights of young girls around the world.
Heart to Heart
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Creating change – one piece of jewellery at a time
For Edblad, Helping Hand, which started as a small-scale project in support of workers and schools in disadvantaged areas, has evolved into a core part of the brand’s identity.
"By choosing Helping Hand jewellery, our customers don’t just make a style statement—they actively support a movement for gender equality and children’s rights, helping us to create a better future where hopefully someday, we are all equal."
Eva Boding, CEO of Edblad
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The International Day of the Girl 2025, on October 11, acknowledges the obstacles girls around the world face, while highlighting the importance of their rights and empowerment. By supporting Plan International and the International Day of the Girl, Edblad continues its mission to merge style with impact.
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This year’s Helping Hand design features a big heart carrying a smaller one, symbolizing the importance of lifting and supporting young girls and ensuring they have the same opportunities in life as boys. It’s also a reminder of the little girl we once were and the women who helped shape us.
"Making a difference in the world is a part of our legacy. With each piece of Helping Hand jewellery sold, we take a step towards a future where every girl has a voice and an undeniable right to safety and education."
Eva Boding, CEO of Edblad