Edblad Edits / Autumn 2026

Calling all dreamers

Magical moments

Last week, we hosted our biggest event of the year! It turned out to be a magical day and evening, inspired by our upcoming summer collection Calling All Dreamers. Together with 40 guests from Sweden, Norway and the UK, we celebrated creativity and the courage to follow one’s dreams.

The day began with a boat ride from Strömkajen to Ulriksdals Värdshus. Stockholm was at its very best – the sun was shining and the water sparkled. On board, Klara Almström performed live, setting a beautiful and atmospheric tone for the evening.

At Ulriksdals Värdshus, a summer evening like no other awaited us. A dreamy three-course dinner, pink cocktails, candyfloss shots, and a DJ who kept the dance floor alive well into the night.

One of the evening’s most cherished moments was when each guest wrote a letter to their future self, filled with thoughts, dreams and goals. The letters were collected and will be sent back in a year’s time – a personal reminder of what they wished for on that very night. For those curious about what lies ahead, a fortune teller was also present, offering reflections and new perspectives on the future.

It truly was a day filled with magic – from the sunny boat ride to dinner, dancing, and a space where dreams were given room to grow. We came together to celebrate creativity, courage and hope for the future, and ended the night with dancing, laughter, and new memories to carry with us.