Helping Hand

Helping Hand is Edblad's way of helping. Every year we design a piece of jewellery for the benefit of a selected organisation, where a portion of the sales from the jewellery goes directly to that organization. We believe that everything you do spreads like rings on the water and therefore we are proud to be able to make a difference together with our customers.

Changing children's lives

This year we are working with the children’s rights organization Maskrosbarn, who supports children and youths with parents whom suffers from substance abuse, mental health issues or are exposed to violence.

To be able to help children and young people, Maskrosbarn is offering them support calls and activities at their youth centers. The surplus from the sales from the specific designed jewellery is contributing to the work of Maskrosbarn. This will make it possible for more children who are having a really hard time at home, to get help and support from grown ups.

Ulrika Runius is the designer at Edblad that was given the assignment to design this years Helping Hand jewellery. The inspiration comes from a collection of elephants and elephant jewellery that she inherited from her grandmother.


The result is the happy little elephant Vigor, a necklace for both children and adults. The cute pendant symbolizes trust and hope and is one of Ulrika’s personal favourites from this autumns collection. For every sold necklace, we donate SEK 50 to Maskrosbarn.

Do you want to read more about Maskrosbarn? Visit their website here!

Helping Hand through the years

Since we started the Helping Hand project we have, with the help of our customers collected a total of SEK 2.5 million for various aid organisations!

Some of the organisations we have partnered with are Keep Sweden Clean, the Nature Conservation Association, together1heart and Dandelion Children. In 2019, we raised over SEK 160 000 for Roks Aurora Fund, which works to support and help women and their children who have been subjected to violence.

Helping Hand 2020

For the collaboration with Plan International Sweden and the work with Agenda for girls, the necklace 'Believe in her' has been designed. For each necklace sold, SEK 50 goes in full to the Agenda for girls. When you buy the necklace you also know that you are helping out!

"We are very proud to start this collaboration to support girls. As I come from a teacher background, education is an important issue that keeps me warm at heart and something that is also raised in the agenda"

Cathrine Edblad

Educate every girl

During 2020, we have chosen to cooperate with Plan International Sweden. They work from a ten objectives that aims to give girls in the world better opportunities for education, co-determination in society and over themselves and their own bodies. Around the world, girls are discriminated. Fewer girls than boys finish school and more than 30 000 girls are forced into marriage every day.

Education and knowledge are important keys to change and improvement. It is a right that Edblad wants to be supportive of. Of the ten objectives on the Agenda for Girls, Edblad wants to focus on education, which is also Cathrine Edblad's most important topic.