About Edblad

Edblad is a Swedish design company, created with visions to pay tribute to the strong woman who dares to be herself and express her personality.

Through our jewellery and accessories, we want to give our customers that little extra to enhance their look and make them days shine - every day. All with the stylish Swedish design that characterizes Edblad, high quality products and an attractive price.

Edblad was founded at Singö 2006 in northern Roslagen by designers Hans and Cathrine Edblad with the dream of creating beautiful products available to everyone. In the Swedish archipelago a meeting between stylish design and a new exciting material in production was created. The result was jewellery with exceptionally good quality, but for a good price and the success in Sweden became immediate. In a few years, Edblad had become a beloved jewellery brand with many customers who quickly became loyal to both the brand and the products. Over time, the meeting between design and material developed under the Edblad brand, and today, Edblad has also made a full accessory program and interior details.

Edblad's history

Since the beginning in 2006, the company has undergone a fantastic journey. From the first small shop in Grisslehamn with just a few employees to a successful company with approximately 200 retailers in about ten countries, 11 own stores, more than 50 employees, a design studio and a head office in central Stockholm. In 2019 Edblad released its first accessory collection and now offers a holistic concept for the modern woman.

Cathrine Edblad runs the company, both as a partner and creative manager. Cathrine has won awards for her entrepreneurship, in 2015 she became the female star of the year at the EY-gala - Entrepreneur Of The Year.

About our jewellery

Edblad's unique design and quality have become characteristics that we are very proud of. All our jewellery is designed in our own design studio at our head office in Stockholm. The majority of our jewellery is made in the same factory in China, which we have collaborated with from the start and which only manufactures our jewellery. Most of our jewellery is made of nickel-safe steel, which is both durable and resistant to use by most nickel allergies.

Edblad's accessories

Our accessory line consists of bags, silk scarves, shawls and bag accessories in the form of shoulder straps and bag charms. All so you can create your own personal look! Our accessories are always in line with our jewellery, everything can be mixed and matched to fit everyday life and festive occasions! The bags are in leather imitation and the details on them are in zinc alloy which is nickel safe.

Edblad in Gåsvik

In the small village of Gåsvik next to Väddö channel in Roslagen you will find Edblad's heart. There is a restaurant and our lovely outlet store. There is an adventurous playground in the forest right next to the store and a large greenhouse where you can vine and dine! The kitchen and bakery focus on local produce and everything is prepared from scratch. At Edblad in Gåsvik, exciting things happen to visitors of all ages - all year round.