Götgatan 25

Our new flagship store on Götgatan 25 in Stockholm is finally open! Together with the creative agency Boys don't cry, a whole new store concept has been developed and we are proud to now have opened the doors and show how it looks. Inspired by the industrial craftsmanship that lies behind Edblad's design and raw natural materials, and the new store wants to convey a studio feel. We have chosen to work with only Swedish suppliers such as Kasthall, Massproductions and Shape to connect with the pride in Swedish design and Edblad's origin. The store's details have been determined with great care and it is adorned by, among other things, a chandelier in LED, designed by the Swedish artist Erik Aalto.

We wanted to create a store that conveys and expresses the Edblad brand even more clearly, with pride in Swedish design, our strong connection to nature, Edblad's simple clean design and most importantly, a warm, inclusive and welcoming customer meeting!

'We look forward to meeting our customers again in a whole new context of Edblad'

Eva Boding, CEO at Edblad