About Edblad

Enhance you!

Edblad is a Swedish design company, created with the vision to pay tribute to the strong woman and inspire her to dare to be herself and express her personality.

Through our jewellery, details and a flexible accessory range, we strive to give our customers that little extra to enhance their look and make their days shine - every day! Everything with unique Edblad design, high quality and attractive price.

Edblad was founded at Singö 2006 in northern Roslagen by the designers Hans and Cathrine Edblad with a stated ambition to build a responsible ethical company with sustainable products. Supporting various aid organizations has always been the focus, we do this through our Helping Hand projects.

Edblad's history

Since the beginning in 2006, the company has undergone a fantastic journey. From the first small shop in Grisslehamn with just a few employees to a successful company with approximately 200 retailers in about ten countries, 11 own stores, more than 50 employees, a design studio and a head office in central Stockholm. In 2019 Edblad released its first accessory collection and now offers a holistic concept for the modern woman.

Cathrine Edblad runs the company, both as a partner and creative manager. Cathrine has won awards for her entrepreneurship, in 2015 she became the female star of the year at the EY-gala - Entrepreneur Of The Year.

About our jewellery

Edblad's unique design and quality have become characteristics that we are very proud of. All our jewellery is designed in our own design studio at our head office in Stockholm. The majority of our jewellery is made in the same factory in China, which we have collaborated with from the start and which only manufactures our jewellery. Most of our jewellery is made of nickel-safe steel, which is both durable and resistant to use by most nickel allergies.

Edblad's accessories

Our accessory line consists of bags, silk scarves, shawls and bag accessories in the form of shoulder straps and bag charms. All so you can create your own personal look! Our accessories are always in line with our jewellery, everything can be mixed and matched to fit everyday life and festive occasions! The bags are in leather imitation and the details on them are in zinc alloy which is nickel safe.


Among our details you will find products that are carefully designed to complement our remaining range. You will find details that have that little extra, such as scented candles that freshen up the bathroom and jewellery storage that holds your jewellery in place and gives you a good overview of your gems.

Edblad in Gåsvik

In the small village of Gåsvik next to Väddö channel in Roslagen you will find Edblad's heart. There is a restaurant and our lovely outlet store. There is an adventurous playground in the forest right next to the store and a large greenhouse where you can vine and dine! The kitchen and bakery focus on local produce and everything is prepared from scratch. At Edblad in Gåsvik, exciting things happen to visitors of all ages - all year round.