Since the beginning in 2006, the company has undergone a fantastic journey. From the first small shop in Grisslehamn with just a few employees to a successful company with approximately 200 retailers in about ten countries, 11 own stores, more than 50 employees, a design studio and a head office in central Stockholm. In 2019 Edblad released its first accessory collection and now offers a holistic concept for the modern woman.
Cathrine Edblad runs the company, both as a partner and creative manager. Cathrine has won awards for her entrepreneurship, in 2015 she became the female star of the year at the EY-gala - Entrepreneur Of The Year.