A new decade, a grander you. Through memories of pastels, upbeat music in our earpods and a large dose of future optimism we’ve created a collection that amplify and elevate you. Mix, match, have fun with it. Show the world more of you!

Selected by ELLE

On January 17, 2020, the ELLE gala took place at the Grand Hôtel in Stockholm. It is the year's largest fashion event in Sweden and for the second year in a row, Edblad was a proud sponsor of the event. In conjunction with the event, ELLE's fashion editors have chosen their favorites from our new SS20 collection.


Inspired by the pastels and playful chewing gum and soap bubbles of the 1980s, our Bubbles line has been created in a playful expression. With its asymmetrical shape, it has a modern feel, perfect for all the festivities of spring!

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